A Book for Professional Business Event Managers
Authors: Edit Arany - Tamás Hajnal - Zoltán Kőrössy - Gábor Nagy - László Novák - Zsuzsa Novák - Erika Tomecskó
We recommend it for marketing- and communication experts. It teaches how you can use events in a more focused and cost-effective way for your marketing and communication purposes. For professional business event managers, it’s finally a read they can argue with, to create the second, improved edition.